Jul 8, 2021
Bestselling author and award-winning social psychologist, Ron Friedman, spoke to me about how remarkable artists and writers reverse engineer breakouts, and his new book Decoding Greatness.
Ron is an expert on human motivation and founder of ignite80, a consulting firm that crunches data in neuroscience, human physiology, and behavioral economics to "...help smart leaders build extraordinary workplaces."
His latest work of non-fiction is the bestseller, Decoding Greatness: How the Best in the World Reverse Engineer Success described as "...a game-changing approach to mastering new skills and succeeding faster."
New York Times bestselling author of Deep Work, Cal
Newport, said of the book, "Read this book if you want to
upgrade from working hard to actually producing results that
Accounts of Ron's research have appeared on NPR, in major newspapers, including The New York Times, The Washington Post, The Boston Globe, The Guardian, and magazines such as Harvard Business Review and Psychology Today.
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