Oct 2, 2018
In the second half of this special edition of the show we’re shining the light on two more freelance writers out there who are making it happen as professional online content creators. These are scribes who have found success — and a very good living — doing what they love … writing and helping others achieve success.
In full disclosure, the two writers I’m highlighting in this show, Sharlyn Lauby and Trudi Roth, are both online content creators and strategists who run profitable freelance writing businesses.
The other thing they have in common, though they came to professional writing from very different paths, is that both writers graduated from Copyblogger’s Certified Content Marketer Training Course (a program that makes this show possible).
The program is usually closed, but it reopens periodically for a short time to invite new classes of students into the course. If you re interested in learning more you can simply head over to the Certified Content Marketer training program and get your name on the list.
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My first guest is HR pro turned consultant, speaker, and foodie, Sharlyn Lauby of HRbartender.com, who specializes in strategic human resources content with a focus on increased engagement and lead generation.
She is also the President of ITM Group, Inc. “… a training company focused on developing programs to retain and engage talent in the workplace,” and a Master Level Certified Content Marketer.
Her business creed is, “Great HR makes great organizations.”
In this segment Sharlyn Lauby and I discuss:
My second guest is writer, editor, and content strategist, Trudi Roth of ItsTheTruStory.com, who runs the gamut of specialties from website copy, blog posts, video, and even social media strategy.
Trudi has been a hired gun for over twenty years doing client work on everything from website content, ecommerce, blogs, books, direct & email campaigns, and social media marketing.
CNN dubbed her a “popular mommy blogger” for her blog, “Bitch in Suburbia.” She has a B.S. in Economics from University of Michigan, and a Master s Degree in Mass Communications from Boston University. She is also a Certified Content Marketer.
Her business slogan is, “Superlative content, copy, and editing … You have my word.”