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Apr 10, 2018

How Copyblogger’s Editor-in-Chief Stefanie Flaxman Writes: Part Two

In Part Two of this file the Editor-in-Chief of Copyblogger, my colleague and friend, Stefanie Flaxman, returned to chat with me about her journey from solopreneur to headline honcho, the rules of “ruthless editing,” her philosophy of creativity, and much more.

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Stef is a professional writer and editor who manages the editorial team for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…” available, for a very large audience of online writers.

[Incidentally Copyblogger is the reason The Writer Files exists and where the written series was started.]

A long-time contributor to the Copyblogger community, she officially joined the team in 2014 with a mission to help ensure stringent editorial standards, and create content aimed at helping fellow entrepreneurs stand out from the competition.

Ms. Flaxman’s weekly podcast, Editor-in-Chief (2015-2016), delivered her signature “… art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business.”

Before Copyblogger, Stef ran her own online writing and editing shop, Revision Fairy, which she started in 2008. She has also done stints as the West Coast Office Manager for Mediabistro and an editor for PR Newswire.

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If you missed the first half you can find it right here.

In Part Two of this file Stefanie Flaxman and I discuss:

  • My very first day as a copywriter at Copyblogger
  • Why you’re never as nervous as your first guest post for a huge online audience
  • The inefficiency of perfectionism
  • Stef’s philosophy of writer’s block, responsibility tangents, and creativity
  • Why so much of the writing process doesn’t involve actual writing
  • One great hack to jumpstart your own writing

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